As Australian’s, we love a good win. This win can be on the well-manicured turfs of our sporting fields, at a glittering celebrity event, or within the walls of a hard working business. It is without argument that a win on any stage feels good. So while we are watching our sporting and entertainment heroes relish their wins, it makes us wonder – how can you create buzz for your business through an award?
Business awards, particularly the Lake Macquarie Business Excellence Awards, are perfect vehicles for you to promote what it is you do well, praise your staff and assess where your business is up to. If you are not putting yourself or your employees forward for an award, you stand to miss out on a number of advantages.
Here are five benefits of entering business awards.
1. Marketing and Promotion
In this competitive business environment any form of free promotion or marketing should be taken with two hands. Awards are often overlooked when it comes to planning your business’ marketing activity, but just being named a finalist can improve brand awareness and new customers can get a sense of your knowledge and hard work.
Make sure you maximise the PR exposure and include the award logo on your marketing material and website. The Lake Macquarie Business Excellence Awards celebrates your achievements and is a great PR opportunity. There is no better story to tell new and existing customers than one that is about excellent service, products and all the things your business does well.
2. Recruitment and Retention
As a business, credibility goes a long way when it comes to attracting potential employees. Even if you don’t win and award, the simple fact you’re among the top players in your industry should suggest to high-quality candidates that your business is a good option for them to boost their career.
Of course, being part of an event like the Lake Macquarie Business Excellence Awards Gala Dinner can do wonders for the morale of your current employees. The opportunity to dress up, have a night out and be social with the team in a relaxed environment can reaffirm dedication and passion for the business.
For many businesses, it is easy to see the differences between your organisation and your competitors. However, it is often the small details that separate the pretenders from the contenders. The entry process of the Lake Macquarie Business Excellence Awards provides an opportunity for you to look at your business from a different perspective, evaluate your offering and determine what it is you do best. When entering any award you need to ensure your business stands out from the rest. This can help you to think about ways you could be doing things better and identify areas for improvement – really a prize in itself.
4. Increased Credibility
Being selected as a finalist for an award is like a third party endorsement of your services or product. Being named a winner is like a seal of approval, and in the case of the Lake Macquarie Business Excellence Awards, a sign of quality and excellence. Could there be a better way to differentiate yourself from your competitors?
Too often does the work of employees go unnoticed, and it is this work that can ensure the future growth of your business. By entering an award and highlighting your employees’ achievements, you are putting yourself amongst industry leaders and building your business’ credibility.
5. Meeting Experts and Making Contacts
We often hear from previous entrants and winners how they were so overwhelmed by the quality of business people within our City and have taken the opportunity to collaborate and join with business leaders to grow their own business. This, in itself, can be a bigger win on an Awards night than the prizes and accolades.
The Lake Macquarie Business Excellence Awards Gala Dinner can provide an opportunity for you to not only step away from the daily grind, but connect with new customers and other business leaders. Taking advantage of this opportunity to network is critical when it comes to remaining relevant and active in your sector. And, while winning is always good for morale and marketing, if you can meet other business leaders and learn from their success, this can only be positive for the growth of your business.
It is clear that entering business awards can do a lot for your business so why not take a bit of time and submit an entry for the 2017 Lake Macquarie Business Excellence Awards. Entries are currently open and we encourage Lake Macquarie businesses of all shapes and sizes to enter online before 22 May. We want to celebrate what your business does well, whether it is customer service, innovation, training, branding and marketing, business practices and more. Click here to view the categories.
Winners of the 2017 Lake Macquarie Business Excellence Awards will be announced at the Awards Gala Dinner to be held at Belmont 16s on Saturday 22 July.